Publisher & Editorial Director, Close Up for Ladbrokes
London, United Kingdom
Recruited and led team that won Launch of the Year title in both the APA Customer Publishing Awards and the PPA’s Publishing Awards with Ladbroke’s Close Up magazine.
Close Up delivered 400%+ ROI and bets per customer increased by 7%, stake per customer increased by 16%, amount per bet increased by 65%, and betting across a range of sports increased (e.g. cricket by 40% and tennis by 29%).