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I call it The Word Wardrobe

And I have been filling it up with Words for more than 30 years.

Embracing and celebrating Words and language is the best way of opening our own and other people’s minds to what is on offer.

The internet may be driving the latest information revolution, but the fuel it runs on is the Words we use.

Marketing has always been fuelled by strong content. But these days there is such a huge amount more of it,  it’s much harder to stand out and get noticed. The fact is people pass good content by to get to great content.

Great content, I believe, is achieved by great ideas, which come about as a result of great relationships with clients.

The content experience 

  • It starts with a content audit where I look at the Words you’re currently using and take time to understand you and what makes you and your business tick
  • Content strategy, where I help your business create ideas for messages that resonate with your customers and prospects.
  • Content development in a variety of media
  • Content distribution
  • Analytics

The key to opening the Word Wardrobe and using its many tools is preparation.

Preparation involves harnessing all the skills available:

  1. strategy
  2. generation of ideas
  3. creativity
  4. analysis
  5. understanding

The aim

The aim is to deliver the best – and most appropriate – content to your audience in the most effective way – through the web via your website, social media, email marketing, forums and other below-the-line media.

If necessary we begin with a Foundation Day. This enables you and me to understand all aspects of the project:

  1. your objectives
  2. the products you have to sell
  3. what makes your brand tick
  4. the history of your brand
  5. the competitive environment
  6. how you differ from your competitors
  7. the target audience
  8. your business model
  9. your budget.

Compiling a Blueprint requires analysis of your proposition. This may need the content to be brainstormed and your various customers’ journeys mapped.

Working together with you and/or your team, I will be able to generate the insight needed to ensure the best content is created for delivery in the most effective way – whatever the medium.

The promise

  1. Ideas
  2. Creation
  3. Content
  4. Imagination
  5. Direction.
  • No fragmentation.
  • No duplication.
  • No blurring of the message.
  • One point of contact.
  • One blueprint.
  • One brand proposition.

It’s time to enter the Word Wardrobe.

About Me

Hi, I’m Roger. I am a creative writer and editor with an endless fascination and passion for how words and pictures can cause reactions whatever the medium – in ink-on-paper, digital, in audio and on film.

The various media available to all of us, whether we are individuals, organisations or businesses, offer so many opportunities for communicating with others. Thus we can tell our stories in many different ways and through an ever growing number of channels, to attract attention whether it is to what we find excellent, what concerns us or just what we want to impart.

Thus we can tell our stories in so many different ways and through an ever growing number of channels, to attract attention whether it is to what we find excellent, what concerns us or just what we want to impart.

The Only Limitation is Our imagination

I have been at the forefront of journalism, publishing and marketing since 1980. In that time I have been breaking stories, writing books, generating content for the web, publishing magazines, creating newsletters, interviewing people, and interrogating people’s products and services until they confess their strengths – and writing about it.

I have the know-how, the skills and the drive to communicate whatever you want to get across. My job is to help you achieve your goals.

There’s never been a more crucial time to communicate in a clear and effective way. I can help you to do this.

Roger Wilsher in about a minute

  • I have been the Coventry Telegraph’s agricultural correspondent, Time Out’s news editor, Insight editor on The Sunday Times, and I have edited the Scottish Sunday Express as well as the two editions of that paper covering Ireland, north and south.
  • In my career, I have launched, edited, written for just about every style and status of publication imaginable. I have won awards for my work on BMW Magazine, Barclays Business News, Ladbrokes’ Close Up and I have generated significant extra sales for BMW, Co-operative Travel, and what is now Virgin Media.
  • In addition, I have developed magazines and websites for a variety of clients including London City Airport and charities like Leukaemia CARE, membership organisations like the Institute of Revenues, Rating & Valuation and the Conservative Party, universities ranging from Cardiff, through Sunderland to Birmingham City.

Whether you want your customer communications to attract attention, your story to be ghostwritten, or your news to be broken, I can help.

All you need to do is get in touch.

My Clients

RGB Cardiff University Logo

Roger Wilsher client

My Work & Other Musings

Contact

I work from home in Kent, but I can be in London within half an hour, thanks to the High-Speed railway service to St Pancras International.

The fastest way to contact me is by phone or text, but you can also use Skype, Facebook, Twitter or Instagram as well as Freelancer and Upwork – if these make your life easier.